Schlagwort: Germany

Kategorien
Analysis

The cloud computing market in Germany 2013

The significance of cloud computing continues to increase in Germany. If you believe in local market researchers the interest in on-demand services continues unabated and is even increasing steadily. The same can be said for the vendor side. Periodically, new services or even providers appear on the market. In particular, the software-as-a-service (SaaS) market is enjoying growing popularity in Germany. Infrastructure-as-a-service (IaaS) providers are similarly well represented, but should not make the same mistakes as their international competitors. For platform-as-a-service (PaaS) provider is still enough space.

Cloud demand in Germany with steady growth

Believing in the figures from market researcher Techconsult, already a third of smaller German companies use cloud solutions. The greatest demand is there from the mittelstand preferred from trade, banking and insurance industry. Large corporations and medium-sized companies are among the leaders in the use, but also the small ones catching up rapidly. In the last year, only eight percent of small-and medium-sized companies planned to use cloud solutions, this year it’s already 24 percent .

29 percent of companies in the trade industrie are interested in cloud computing. This is an increase by 21 percent compared to last year. In service industries every fourth company relies on cloud services, on-year increase of over ten percent. The biggest interest comes from the field of banking and insurance. 33 percent of the companies in these industries rely therefore on cloud technologies, although the cloud was considered in the previous year rather skeptical.

Conferences show a similar behavior

At the first Amazon Web Services Summit in 2010 in the Berlin Kalkscheune manageable 150 participants could be counted. Meanwhile, Amazon has moved to the Berlin Conference Center, reaching 1,500 participants, so many that monitors had to be placed outside. The situation is similar with Salesforce. The as a SaaS CRM provider well known company welcomed at this year’s Customer Company Tour 13 up to 1,800 visitors, according to their own account.

Compared to the masses, that regularly rush on American conferences these numbers are rather Peanuts. In Germany, however, very good odds.

Distribution of the cloud computing provider in Germany

What the examples of Amazon and Salesforce show: Both companies are cloud service providers and do not trade with virtual resources. Even if Amazon was the first IaaS provider on the market and is considered as a prime example, it is about the web services around the infrastructure that provide the customers with the actual value. It’s the same with Salesforce. Started as a hybrid of SaaS and PaaS provider, the CRM vendor directed its platform to the future and topics such as The Internet of Things.

In the two points above, most of the German cloud providers stumble. The IaaS market in Germany is highly developed. In addition to many subsidiaries of international companies more and more vendors from Germany are looking for their place in this cloud segment. However, all rely on the same strategy and make the same mistake as many international vendors to gain IaaS market share. First, they focus exclusively on virtual resources (computing power, storage space) and provide no added value services around it, see Amazon AWS. Second, corporate customers are addressed exclusively. Developers are not be considered. From a financial perspective this is attractive, but means that developers must inevitably avoid to U.S. based providers, as there are no similar German but also European alternatives.

The largest cloud market in Germany is provided by the SaaS provider. Here, many famous IT players attend but also increasingly young companies with innovative ideas. SaaS offerings are primarily driven by market places from major service providers such as Deutsche Telekom or Fujitsu. Both collect, for them, high-quality services under one roof and provide an assorted offer, companies can choose from. A special characteristic of many German SaaS solutions is the fact that they take care of the construction of the necessary cloud infrastructure and consciously set on a German data center. Issues such as the future security of their own solution and trust by the customer are the main decision criteria.

The market for PaaS provider is still very open. The number of providers that are launched directly from Germany, can be counted on one hand and is very manageable. Moreover, two out of three set on IaaS offers from U.S. provider. In addition to some international competitors, here are still opportunities for a PaaS, which is operated directly in Germany. However, the large (German/ European) IaaS providers are asked to give young entrepreneurs and developers the ability to develop such a solution faster.

Germany is on a good way to the cloud

At the end of the day it can be said, that the German cloud computing market has a well balanced ratio of XaaS solutions. However, there is still some potential left behind by not addressing the important group of startups and developers with appropriate services for them, and this therefore having to avoid to overseas provider.

The distinguished figures in terms of cloud adoption in Germany show that the confidence in the provider is growing steadily and the understanding for the value of cloud services has reached. But it also shows that the providers have worked on themselves and are willing to eliminate the concerns and criticisms of their potential customers.

Kategorien
Insights @en

TecArt-CRM Mobile: Modular "All-in-One Business Suite" from the Cloud

The choice of a suitable customer relationship management (CRM) solution is a bit of a challenge for any business. Here, the final decision depends on the specific requirements and special needs. In this context, the flexible use of a solution is of crucial importance in order not to get into long-term contracts and high investment costs. This INSIGHTS report provides an overview of the cloud CRM solution of TecArt GmbH from Erfurt, Germany, shows the functions and what benefits a company receives.

Preface

Despite its history, the importance of the customer relationship management (CRM) is steadily increasing in companies. Without the consistent focus on its customers and the unconditional design of necessary processes, a company is no longer competitive today. Only with a holistic and cross-enterprise relationship marketing the cooperation between a company and its customers can be long-term oriented and strengthened, what has decisive impact on the current and future success. For this, the different departments, such as marketing, sales, customer service, and also the research and development must be integrated into the processes.

On the one hand the comprehensive integration of these departments is organizational not always easy to implement, on the other hand an appropriate IT solution must be found, which meets the requirements of the company almost perfect. For that massive investments in on-premise systems have been made in the past, leading to long-term, inflexible licensing costs. In times of cloud computing respectively of software-as-a-service (SaaS), it is not necessary to commit to long-term provider contracts. Instead, the solution is charged per user and ideally per month, making the monthly or annual cost / benefit ratio more transparent.

It should be noted that the advantage of the flexibility of a SaaS solution is not to have the opportunity to switch a provider annually or even semi-annually. Despite SaaS, a business plans in a long-term. The cost and effort of constantly evaluating a new provider and migrate afterwards, bears no relation to the actual benefit. In some cases, this may be considered if the satisfaction with the vendor decreases. The actual flexibility advantage of SaaS is the scalability in terms of monthly usage per user and functionality. This means that a company can better respond to its monthly requirements by including flexibly respond to employee turnover. This allows for improved planning with seasonal workers, for which usually a certain number of licenses for this period has been purchased in advance and which are no longer needed after the application and turned to dead capital. Using a SaaS solution, the number of required users can be increased for a given month and decreased again. This makes it possible to better plan for the future.

This also applies to a SaaS CRM system, which is much more about than just a database of customer information. In particular, the emerging market of mobile collaboration enables sales representatives to always access current live data and to edit it at the same extent. Moreover, the amount for further services should be taken into consideration. This has the background that current SaaS CRM solutions on the market promise an integration with other external SaaS offerings, for example e-mail services, but are sub-optimal implemented. In this context, among other aspects, it is also important to look on the availability of interfaces to connect the CRM solution with existing systems.

Overview TecArt-CRM

The market for CRM systems from the cloud has grown rapidly in recent years. Led by Salesforce the solutions for customer relationship management have evolved from on-premise installation to web-based cloud solutions. The variety of SaaS CRMs address, depending on the functionality and scope of services, different target groups. From the large corporation, over the medium-sized company up to the freelancer, the market offers a wide range of different systems for the web-based customer relationship management.

The TecArt GmbH from Erfurt, Germany, focuses their TecArt-CRM to medium-sized and larger companies. Apart from a complete web-based solution, the company also offers its software for the on-premise installation in an own data center. The current advantage businesses reach only with the use of the cloud-based solution TecArt-CRM Mobile which this INSIGHTS report describes.

Holistic modules for flexible use

TecArt-CRM Mobile is designed for small and medium-sized businesses who actually do not have a full-time IT department and therefore no powerful IT infrastructure, but also want the advantage of multiple locations.

Six main modules, including services for the management of e-mails, contacts, appointments, tasks, and documents that form the core of the SaaS application and belong to the standard scope of the CRM system. For a fixed monthly fee per user, 5 GB of storage for each user is included as well, which can be increased at an extra cost if required. Hosting, maintenance of the system and the daily backup of the data is assumed by TecArt GmbH.

One of the great strengths of TecArt-CRM Mobile is the ability to expand the base system, as required by additional modules per month and to cancel again. With that companies receive a very flexible access to more value-added services to customize the CRM system according to their requirements. These useful services include inter alia a project management, supply management, contract management or resource planning.

Mobile cloud allows access from any place

Besides the web-based access TecArt-CRM Mobile also allows to retrieve and manipulate the data in the CRM system via mobile. For this, the major mobile operating systems iOS, Android, Windows Phone and Blackberry, but also older systems such as Windows Mobile and Symbian are supported for mobile synchronization.

For the mobile synchronization of information TecArt GmbH has developed the service „TecArt-Push“ that extends the browser-based cloud solution TecArt-CRM with a push function. This is comparable with the solutions as known from Google Apps and Apple iCloud. Besides a CRM system companies also receive a full-fledged mobile groupware for different devices to access emails, contacts, appointments and tasks that are automatically synchronized with TecArt-CRM.

And even field worker get the valuable opportunity to access information on the go and both collect and edit data such as emails, calendars, contacts etcetera.

In addition to the synchronization of data the „TecArt-CRM web app“ also allows access to further data and information from other services in the backend of the CRM system via a mobile Internet connection. This means that among others also documents, tickets, projects, contracts and offerings can be accessed. Using an integrated geolocation service contacts can also be find in the immediate vicinity of the current location.

Cooperation with cloud marketplaces to increase the reach

Cloud marketplaces belong to the future of cloud computing and are a logical development to enable enterprises and developers a good overview and easy access to IT resources. In addition, there are also less good cloud applications on the market that offer either no real value, are not well thought out or have a poor architecture and are therefore also not well safety implemented. Thus, cloud marketplaces help to separate potential top applications from rather insignificant services and provide decision support for the selection. This is firstly ensured by the marketplace provider itself, and also through an evaluation system, through which the users can post comments and ratings. In addition, cloud marketplaces clean up and summarize the different cloud offers thematically. They form an independent ecosystem of cloud services.

Cloud marketplaces can also help young companies to increase their visibility and reach. But even for established companies that start with cloud services, opportunities arise to present themselves to a wide audience and to prove transparently to the existing competition.

This is also part of the TecArt GmbH strategy, which closed collaborations with two cloud marketplaces for their TecArt-CRM Mobile offering, the Telekom Business Marketplace and the Fujitsu Cloud Store. In particular, the inclusion criteria of the Business Marketplace by Deutsche Telekom are very high and have high requirements in terms of architecture and security of the cloud application, which will be reviewed with audits. Since the Deutsche Telekom focuses on quality rather than quantity, the inclusion of TecArt-CRM Mobile is a very positive sign.

Additional APIs and software simplify integration

Good cloud applications are characterized by their transparency, openness and the associated interfaces (APIs Application Programming Interface) that can be integrated with existing software solutions or which extends the applications themselves.

This also TecArt has understand and offers in addition to the core modules and the advanced services other features and software to enhance the TecArt-CRM product line. Among others with this a synchronization with Outlook via additional software can be established or the integration with a PBX is realized. Furthermore, the range of proprietary web services for enterprise developers is very interesting to also bind existing software solutions like enterprise resource planning, time-recording system or their own website to TecArt-CRM.

Price model: Pay-per-use or on-premise

TecArt-CRM can be used on three different reference models. The traditional on-premise models „Company“ and „Enterprise“ aimed at those who are still conservative and want to take care of hosting and operating their infrastructure themselves. For that TecArt-CRM can be purchased at a fixed price. Here, however, the additional costs for the operation and maintenance of the required IT infrastructure must not be neglected.

The modern way of obtaining IT is offered via TecArt-CRM Mobile. Here a fixed base amount is calculated for various core modules per user per month. Additional modules can be flexibly added per user and are also charged on a monthly basis. The advantage of this solution variant is that TecArt care to 100% of the hosting, operation and maintenance of the necessary IT infrastructure as well as the TecArt-CRM system. A customer only consumes the needed services.

Security and location advantage

The issues of data protection and data security is still strongly debated in the context of the cloud. In particular, in a very sensitive environment such as customer relationship management, in which many personal but also specifically business-critical data are processed, a company shall not decide for any provider. Instead, a provider must be chosen that meets the company’s standards and in particular meets all privacy and data security technology areas.

In the area of data security TecArt uses SSL encryption, to establish a secure connection during the data transmission between the server and the client. Furthermore, the location of the data center is in Germany and is certified according to the ISO security standard 27001. TecArt guarantees an availability of 98% on annual average for its services. Furthermore, the company offers more protection with override security of documents by a personalized versioning and control that ensures the data is always kept in a consistent state. A read-write user-level protection also ensures that only authorized persons have access to modules, objects, and individual documents. In the case of manual deletion by a user each employee has a personal trash. If this is not enough, automatic backups of the system are made daily, which are stored for seven days.

In addition to data security, data protection needs to be considered with a lot of sensitivity. Due to the German headquarters the TecArt GmbH is subject to the European and German data protection law and guarantees that no data will be passed on to U.S. government agencies. Furthermore, TecArt strictly follows the classification level „CONFIDENTIAL“. This means that all data and documents that are being stored and processed in the TecArt cloud services meet the security suitability of the steps for authorities, confidential and sensitive position.

Awards testify to quality

Even if awards are always in direct connection with the jury, they have a tendency for the quality of a solution. If there are more than one award of operating independently and different consortia or associations, a company may proceed with a clear conscience believe that the quality is actually true.

TecArt already won six independent awards. Including the Hosting & Service Provider Award 2013, the title BEST OF 2013 in the category CRM within the Innovationspreis-IT 2013 of the initiative Mittelstand and the Telekom Innovationspreis 2012.

Management Advisory

The choice of a suitable customer relationship management solution is a bit of a challenge for any business. The final decision depends on the specific requirements and special needs. In this context, the flexible use of a solution is of crucial importance in order not to get into long-term contracts and high investment costs.

At this point TecArt-CRM launch into and offers beside important core features the ability to expand the system monthly as required by other modules with more specific functions, which gives the users a considerable added value in total.

If the entire TecArt-CRM portfolio is considered, it is not just about a pure CRM solution. With fully integrated functions for the management of e-mails, tasks, appointments, contacts, tasks and other services, TecArt-CRM offers a company much more than a standard system for customer relationship management. TecArt-CRM focuses entirely on the standard processes of a company including synchronization of mobile devices and thus supports any company in its future cloud collaboration. For this reason, the solution is in the proper sense a collaborative CRM, which is, in this case, actually better expressed as an all-in-one business suite from the cloud.

Companies that also want to concentrate on the topic of „Social CRM“ – The use of modern social networks for customer communication. – TecArt-CRM is currently not the right solution. For that the company from Erfurt currently have no functionality in their portfolio.

Furthermore TecArt-CRMs great diversity and modularity is also one of its weaknesses. This is not necessarily a great negative point. Nevertheless, a customer should bring a lot of time for the selection process for the first registration. In addition, during the decision-making process, on which module should already be selected from the start and which not, one can quickly lose the overview. At this point it is clear that a maximum modularity in this case is not always beneficial and prefabricated packages simplify the decision process.

Bottom line, TecArt-CRM is a highly recommended and well-designed CRM system that brings a lot of DNA and approaches for a modern cloud collaboration and can help each company to cooperate better with its customers in the future.

Kategorien
Comment

PRISM plays into German and European cloud computing providers hands

The U.S. government and above all PRISM has done the U.S. cloud computing providers a bad turn. First discussions now kindle if the public cloud market is moribund. Not by a long shot. On the contrary, European and German cloud computing providers play this scandal into the hands and will ensure that the European cloud computing market will grow stronger in the future than predicted. Because the trust in the United States and its vendors, the U.S. government massively destroyed itself and thus have them on its conscience, whereby companies, today, have to look for alternatives.

We’ve all known it

There have always been suspicions and concerns of companies to store their data in a public cloud of a U.S. provider. Here, the Patriot Act was the focus of discussion in the Q&A sessions or panels after presentations or moderations that I have kept. With PRISM the discussion now reached its peak and confirm, unfortunately, those who have always used eavesdropping by the United States and other countries as an argument.

David Lithicum has already thanked the NSA for the murder of the cloud. I argue with a step back and say that the NSA „would be“ responsible for the death of U.S. cloud providers. If it comes to, that remains to be seen. Human decisions are not always rational nature.

Notwithstanding the above, the public cloud is not completely death. Even before the announcement of the PRISM scandal, companies had the task to classify their data according to business critical and public. This now needs to be further strengthen, because completely abandon the public cloud would be wrong.

Bye Bye USA! Welcome Europe und Germany

As I wrote above, I see less death of the cloud itself, but much more to come the death of U.S. providers. Hence I include those who have their locations and data centers here in Europe or Germany. Because the trust is so heavily destroyed that all declarations and appeasement end in smoke in no time.

The fact is that U.S. providers and their subsidiary companies are subordinate to the Patriot Act and therefore also the „Foreign Intelligence Surveillance Act (FISA)“, which requires them to provide information about requested information. The provider currently trying to actively strengthen themselves by claiming more responsibility from the U.S. government, to keep at least the rest of trust what is left behind. This is commendable but also necessary. Nevertheless, the discussion about the supposed interfaces, „copy-rooms“ or backdoors at the vendors, with which third parties can freely tap the data, left a very bad aftertaste.

This should now encourage more European and German cloud providers. After all, not to be subject to the U.S. influence should played out as an even greater competitive advantage than ever. These include inter alia the location of the data center, the legal framework, the contract, but also the technical security (end-to-end encryption).

Depending on how the U.S. government will react in the next time, it will be exciting to see how U.S. provider will behave on the European market. So far, there are always 100% subsidiaries of the large U.S. companies that are here locally only as an offshoot and are fully subordinated to the mother in the United States.

Even though I do not advocate a pure „Euro-Cloud“ neither a „German Cloud“. But, under these current circumstances, there can only be a European solution. Viviane Reding, EU Commissioner for Justice, is now needed to enforce an unconditional privacy regulation for Europe, which European companies strengthens against the U.S. companies from this point in the competition.

The courage of the providers is required

It appears, that there will be no second Amazon, Google, Microsoft or Salesforce from Europe or even Germany. The large ones, especially T-Systems and SAP strengthen their current cloud business and giving companies a real alternative to U.S. providers. Even bright spots of startups are sporadic seen on the horizon. What is missing are inter alia real and good infrastructure-as-a-service (IaaS) offerings of young companies who do not only have infrastructure resources in their portfolio, but rely on services similar to Amazon. The problem with IaaS are the high capital requirements that are necessary for it to ensure massive scalability and more.

Other startups who are offering for example platform-as-a-service (PaaS), in many cases, set in the background on the infrastructure of Amazon – U.S. provider. But here have providers such as T-Systems the duty not to focus exclusively on enterprises and also allow developers to build their ideas and solutions on a cloud infrastructure in Germany and Europe through the „Amazon Way“. There is still a lack of a real(!) German-European alternatives to Amazon Web Services, Google, Microsoft and Salesforce!

How should companies behave now?

Among all these aspects one have to advise companies, to look for a provider that is located in a country that guarantees the required legal conditions for the company itself regarding data protection and information security. And that can currently only be a provider from Europe or Germany. Incidentally, that was even before PRISM. Furthermore, companies themselves have the duty to classify their data and to evaluate mission-critical information at a much higher level of protection than less important and publicly available information.

How it actually looks at U.S. companies is hard to say. After all, 56 percent of the U.S. population find the eavesdropping of telephone calls as acceptable. Europeans, and especially the Germans, will see that from a different angle. In particular, we Germans will not accept a Stasi 2.0, which instead of rely on the spies from the ranks (neighbors, friends, parents, children, etc.), on machines and services.

Kategorien
Analysis

Enterprise Cloud Portal: T-Systems consolidates its cloud portfolio

With its Enterprise Cloud Portal German Telekom subsidiary T-Systems presents its first cloud service-wide offering for corporate customers. On the portal, companies can inform about the cloud solutions from T-Systems, test them and order directly. The currently offered services include solutions for mobile device management, Dynamic Services for Infrastructure and the Enterprise Marketplace. A look at the site shows that great emphasis was placed on the compatibility with tablets.

Past the IT department

With its cloud portal T-Systems want to enable also non-technical users in large companies to access specific cloud solutions. The cloud provider refers to a study by Gartner, which says that up to 2015, about 35 percent of IT spending are selected and managed outside the IT department. Be mentioned here, for example, marketing, purchasing and accounting.

Mobile Device Management

The mobile device management from the cloud should help businesses in the administration of mobile devices with different operating systems, such as iOS and Android via a standardized web platform. In addition to security settings, control access rights to functions and applications can be made. In case of loss of the device, the data can be deleted remotely. A test of the mobile device management is free for the first four weeks for up to three mobile devices.

Dynamic Services for Infrastructure

For infrastructure-as-a-service (IaaS) two offerings are ready: On the one hand, the „Dynamic Services for Infrastructure“ (DSI) from a hosted private cloud. Secondly, the „DSI with vCloud Datacenter Services“ as a hybrid variant. The management of the resources does the client itself via a web-based portal or using its own VMware management software. Clear pricing models to make the cost of the infrastructure transparent. Thus, for example, a server from the hosted private cloud costs from 9 cents per hour in the package „Small“. For the hybrid solution the package price for a virtual data center in the smallest version is exactly at 999,84€ per month.

Enterprise Marketplace

The Enterprise Market Place includes, among other things, further IaaS solutions including operating systems for Linux and Windows Server, platform-as-a-service (PaaS) solutions, including Tomcat and Microsoft SQL Server as well as a growing number of software-as-a-service (SaaS) offerings like Doculife, CA Nimsoft TAXOR, TIS, WeSustain, Metasonic, ARAS, Tibco Tibbr, Sugar CRM, Microsoft Enterprise Search and Microsoft Lync. In addition, companies should therefore be given the opportunity to apply a variety of applications highly safe in need-based formats, but also can migrate to host their own applications. The full availability of the Enterprise Market Place is planned for this summer. Currently, there is already a preview on the cloud portal.

Comment

With the Enterprise Cloud Portal T-Systems summarizes his entire cloud portfolio together under one umbrella. I had analyzed „The cloud portfolio of T-Systems“ in an article for the German Computerwoche in 2011. At that time the offering was made of single and independent services. However, already at that time I came to the conclusion that T-Systems has a very well sophisticated and well-rounded cloud portfolio. This can be seen now in the consolidated Enterprise Cloud Portal. From SaaS over PaaS to IaaS and other solutions for mobile devices can be found. With it T-Systems is one of the few providers that have a full cloud stack and which is now even bundled into a single portal.

Especially in the Enterprise Marketplace is a lot potential. At this year’s CeBIT, I could take a first look at it which was in my opinion at this time still in an alpha state. Some basic and necessary essential functions for an IaaS offering, automatic scalability and high-availability may be mentioned only, were still missing. But that was in March and I’m assuming that T-Systems has already made ​​more progress here. In addition, I have already heard from a reputable source, that T-Systems/ Telekom will gradually change their cloud infrastructure to OpenStack, which will also give the Enterprise Market Place another boost in compatibility.

Where T-Systems sees an advantage for non-technical users in enterprises, should cause worry lines for IT managers. Indeed, I am also of the opinion that the IT department will become and even need to be a service broker. However, I think it is quite questionable if each department can simply run off and buy IT services externally as desired. Certainly, the blame lies with the IT departments themselves because they have built up a bad reputation over the years and are considered as slow and not innovative. I have philosophized about it here two years ago in detail (cloud computing and the shadow IT).

A certain supervisory authority in the form of a service broker is still necessary, because otherwise it is an uncontrolled proliferation of external services about which one will lose track. This can be controlled, of course, if one obtains the services from a single provider. And that is exactly the goal of T-Systems and its extensive Enterprise Cloud Portal. A customer should explicitly and across departments, refer the services from the T-Systems Cloud in order to avoid sprawl and to keep track. The question is whether this can be set internally by the customers that way. Because there are plenty of other services in the sea.

In the end I would like to address a topic that is currently causing a stir in the end customer market, but offers corporate customers a great advantage. The end-to-end offering of services. T-Systems is due to its situation, to be a subsidiary of Deutsche Telekom, one of the few cloud providers who can offer a service level from the services at application level or even virtual machine level in the data center, including the data line. This enables customers to maintain a continuous Quality-of-Service (QoS) and a comprehensive Service Level Agreement (SLA), which many other cloud providers can not afford.

Kategorien
Analysis

Microsoft probably builds a cloud computing data center in Germany

First, I have this information not from a Microsoft employee, so it is not a confirmed report. However, three people have told me, independently from each other, the fact that Microsoft plans to build at least one data center for its cloud services, including Windows Azure and Microsoft Office 365, in Germany. Therefore, one should assume that a little truth is behind this information. If Microsoft would confirm this, you should just say chapeau Microsoft! This is exactly the right way.

It fits into their strategy

Microsoft’s current strategy is „CLOUD First“. This is no secret and was confirmed to me several times by Microsoft’s side. Among others from the business division Dynamics CRM that is constantly growing through the cloud. At Microsoft since the launch of Dynamics CRM Online in 2011 the approach is „cloud first!“ and this seems to prove themselves. The cloud solution has reached a high level of customer acceptance, which was able to win 30% more customers for Microsoft Dynamics CRM. While 60% of all new customers rely on the cloud solution.

The situation is similar in many other areas of the company. Be mentioned only Windows Azure, which is constantly being expanded, or Office 365. For this reason, the construction of at least one data center in Germany is and and would be the next logical step to meet us Germans with regard to confidence.

Data center in Germany: An enormous competitive advantage

Microsoft supplies the European market currently over its data centers in Ireland (Dublin) and the Netherlands (Amsterdam). This comes with many Germans, especially privacy officers and medium-sized enterprises, to discomfort. Storing data outside of Germany and a contract after a maximum of European law is not welcome. However, Germany should not be neglected as a business location. For U.S. companies Germany may indeed be a small country, but to underestimate the economic power would be fatal.

If the fact is true, that Microsoft is building a cloud data center in Germany, it would be an enormous competitive advantage over other providers such as Amazon Web Services or Google. Especially in the highly competitive market for corporate customers, where Amazon AWS and Google struggle and where Microsoft already has the best starting position, due to an existing broad customer base, Microsoft would make a big step forward.

Beyond – If the data center will be built, as I believe strategically, Amazon and Google will each no longer come around to build their own data center in Germany. Indeed both and in particular Amazon is the technologically leader in the cloud computing market, but the location advantage is not negligible with a data center in Germany to actively begin to take the concerns of the German companies.

After all, cloud computing is the future! Only the legal and data privacy issues need to be adapted to the level of countries plus the customer needs which must be considered. Technologies and services are allowed to and even have to be standardized! But contracts and organizational issues have to be lead at eye level.

Kategorien
Comment

One third of German companies use the cloud. Really? I don't think so.

According to a survey of Bitkom among 436 German companies a third of all respondents use cloud computing in 2012. This sounds good at first and shows that the cloud adoption is going upwards in Germany. However, I assume that the number is sugarcoated. No, not by Bitkom itself, but because it is still unclear what cloud computing really means, and most of the surveyed companies have simply said yes, even though they are not using cloud. Support for my assumption I get from Forrester Research.

Survey results of Bitkom

That one in three companies in Germany relies on cloud roughly means a growth of 9 percent compared to 2011. Additionally, 29 percent plan to deploy cloud solutions. Another third sees cloud computing not on the agenda. The survey reveals that currently 65 percent of large firms with 2,000 employees have cloud solutions in the use. The middle class between 100 to 1999 employees is at 45 percent. Smaller companies with 20 to 99 employees cover a quarter.

Private cloud is preferred

Moreover 34 percent of surveyed companies rely on their own private clouds. Compared to 2011, a growth of 7 percent. 29 percent plan to use this cloud form.

Now, let’s come to my assertion that the statement that one third of German companies use the cloud, is sugarcoated. Because what I hear and see again and again, is now also publicly stated by Forrester Research, more precisely by James Staten, who even describes this as cloud-washing. 70 percent of „private clouds“ are no clouds.

70 percent of „private clouds“ are no clouds

The problem is mainly in the fact that most IT administrators continue to lack an understanding of what cloud computing, whether public or private cloud, really means. As James Staten writes, 70 percent of interviewed IT administrators are not aware of what a private cloud really is. Most named a fully virtualized environment already a cloud, which in general does not have the core features of a cloud.

Virtualization is not cloud computing

One has to make clear again at this point, that the mere virtualization of an infrastructure does not makes a private cloud. Virtualization is a subset of cloud computing and a key component. But: The areas self-service, scalability, resource pools, automation, granular billing, on-demand delivery of resources and so on, no ordinary virtualization solution is offering, and only is provided by a cloud infrastructure.

Frighteningly, some vendors are so perky and sold there former on-premise virtualization solutions now as a cloud. The „confession“ I have received from an employee of a very large U.S. vendor, who is now offering cloud solutions. The context in the personal conversation was about „We have adjusted our VMware solutions by simply written cloud on it to quickly have something „cloud-ready“ on the market.“

German companies believe to have a „private cloud“

Similarly, I see it with German companies. I would not blame the Bitkom. Finally, they have to rely on the correct answers to the questions. And what should they do if the respondents due to ignorance may answer incorrect by claiming to use a private cloud, even though this is no more than a virtualized infrastructure without cloud properties.

With this in mind, you should see the results of this Bitkom survey critical, relativize it and acknowledge that not one third of German companies use cloud computing.

Update: 12.03.13

I do not want to give the impression that I take my statements out of the air. Yesterday somebody told me that their „Terminal-Server“ is a private cloud. Reason: There are so many definitions of cloud you can choose.

Update: 13.03.13

Also Exchange server with OWA are often named as a private mail cloud.